The five screen shouting match between Dan Lyons (Fake Steve Jobs) and various CNBC anchors was gold, gold, gold!
Lyons: “there are two kinds of reporters who cover Apple. The kind who realize they’re getting snowed and they’re getting bullied and blocked out, and realize that a lot of what they’re being told is not true — and the other kind, who suck up in order to get access and end up getting played and punked. Like your Valley bureau chief got played and punked by Apple.”
I’ve gotta say, I 100% agree with Lyons on this one. The number of journos who say things like “Apple never comments so there’s no point even trying to get a comment from them” is disturbing. For some reason, just because Apple has obstructive PR policies worldwide, journalists forget their basic journalistic training and often just accept what they’re told.
Personally I love the stuff that Apple makes, and I wish them well as a company, but the brick wall PR strategy just makes me try 10 times harder to hold them accountable for product quality, truth in advertising, pricing, customer service and other important issues that all large companies should be scrutinised over.