Canon Australia gets into strategic synergies

I love this. So much.

Canon Australia has launched a marketing campaign focused entirely around business cliches.

This is going to resonate with every cubicle-bound IT worker who cringes internally every time their manager talks about moving forward, thinking outside the box, leveraging synergies, or living the corporation’s strategic values.

Canon Business: Making your business cliches reality

The site has witicisms like “click here like you mean it” and “loading files from outside the box”.

The site also asks, “No-one recognising how you’re transforming the business paradigm? Get a new title that will help them understand.”



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