I love this. So much.
Canon Australia has launched a marketing campaign focused entirely around business cliches.
This is going to resonate with every cubicle-bound IT worker who cringes internally every time their manager talks about moving forward, thinking outside the box, leveraging synergies, or living the corporation’s strategic values.
The site has witicisms like “click here like you mean it” and “loading files from outside the box”.
The site also asks, “No-one recognising how you’re transforming the business paradigm? Get a new title that will help them understand.”