Stop here for a web 2.0 reality check

… is the tagline of Phil Sim’s very interesting blog.buzzword

Sim, who has worked as a journalist and editor, now runs a company called MediaConnect that acts as an intermediary between PR companies and journalists (it publishes a website for IT journalists that recognises the best efforts of IT journalists in a daily column as well running an annual award night and events that bring PRs and journalists together).

Now that he is a Managing Director type with a smartphone, laptop, fancy title and other trappings of wealth and success, he has taken to publishing a blog that aims to strain the crap out of the Web 2.0 hype. Some of his more interesting articles recently (the synopses are an approximate melding of my words and his):

Why RSS will never break through
Too hard for mum and dad… and even if you set it up for them, they don’t really care anyway. Average Joes just don’t have the media consumption habit that … the media and bloggers have.

How a Yahoo/eBay merger could rock Google
Yahoo’s just starting out in contextual advertising, but eBay has a huge advantage over Google right now: it actually has stuff to sell. Where Google’s current contextual advertising doesn’t do well in placing ads next to “President Bush” content, eBay does fine… it has plenty of geedubya memorabilia on sale at any one time. And the same applies to Amazon… there’s a huge opportunity there to close the loop between context advertising and making a sale.

Scoble knocked off!!! Aggregators rule
How an unknown blogger can knock pro-blogging heavyweights like Microsoft’s Robert Scoble off the ‘most viewed blog’ spot thanks to the tidal wave of traffic that can be directed your way through an aggregator.

F*cking awesome technology, shame about the name
Spongecell… the absorbful calendar. What is it about Web 2.0? Every startup has to invent a new verb, and then the regular online evangelists felate them for having realised the second coming of Christ in an AJAX interface. But despite positive advancements in online interfaces, most “web 2.0” applications are still a right-royal pain in the neck compared to a desktop application.

Slashdot effect vs Dig effect vs Blog effect
Digg may be the new kid on the aggregator block, but olde-worlde Slashdot still sends through four times as much traffic.

There are many more interesting articles. Needless to say, if you’re remotely interested in the evolution of the web and online media, Phil’s blog is well worth adding to your RSS feed reader, or new-fangled personalised homepage, or whatever.

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